2021年吉林专升本英语阅读理解真题翻译

　　2021年专升本已经结束，全国各个省份知识点重难点都已经公布。真题对于大家来说是非常重要的。下面库课小编为大家整理了2021年吉林专升本英语阅读理解真题翻译。有需要的同学可以参考下。

　　语篇翻译

　　Para 1-Is advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You have to advertise to get people’s attention to sell products!

　　广告真的有必要吗? 每年有数十亿美元花在这上面，所以它一定很重要。毕竟，这是一个繁忙的世界。你必须做广告来吸引人们的注意力来推销产品!

　　Para 2-Not every company thinks that way, however. Despite avoiding traditional ways of advertising, the NO-AD company (“no-ad” stands for “not advertised”) has seen a steady increase in their profits over the years. And because their advertising plan is atypical, they can save money and keep costs down. That makes their products more affordable for consumers.

　　然而，并不是每家公司都这么想。尽管避开了传统的广告方式，NO-AD公司(“NO-AD”代表“不登广告”)多年来利润稳步增长。因为他们的广告计划是非典型的，他们可以节省资金，降低成本。这使得消费者更买得起他们的产品。

　　Para 3-NO-AD sells its products by word of mouth. “Word-of-mouth advertising” happens when one person tells another about a good experience with a product or service. That second person then tells another friend, family member, or colleague. And so a chain of information is created.

　　NO-AD通过口碑来销售产品。“口碑广告”发生在一个人告诉另一个人关于产品或服务的良好体验时。然后，第二个人告诉另一个朋友、家人或同事。这样就形成了一个信息链。

　　Para 4-Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best,” or “Everyone loves this product,” it can sound insincere or unconvincing. It’s much more believable to hear about a product from a family member or friend who has used it and liked it. Our loved ones’ opinions are very important to us, so we often listen to their advice about a product.

　　通常，广告商会谈论他们的产品有多好。虽然他们说，“研究表明我们的产品是最好的”或“每个人都喜欢这个产品” ，这听起来还是不真诚或不令人信服的。从使用过并喜欢它的家庭成员或朋友那里听到产品的消息要可信得多。我们所爱的人的意见对我们来说非常重要，所以我们经常听取他们关于产品的建议。

　　Para 5-Word-of-mouth advertising has other advantages, too. It’s cost-effective (after all, it’s free) and a company doesn’t have to create a complex business plan to do it. Here is some advice for small businesses about word-of-mouth advertising:

　　口碑广告还有其他优势，他们的成本效益高(毕竟，他们的广告是免费的)，而且公司不需要制定复杂的商业计划。以下是给小企业的一些关于口碑广告的建议:

　　Para 6-Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards.

　　随时准备好谈论你的公司。你永远不知道会遇见谁。随身携带名片。

　　Para 7-Only say positive things about your company. Don’t say negative things about your competition.

　　只说公司的好话且不讲竞争对手的坏话。

　　Para 8-Help other companies by referring people to them. The more you help others, the more good fortune will come back to you...and that’s good business!

　　帮助其他公司，把别人介绍给他们。你帮助别人越多，你得到的好运就越多!